Monday, March 19, 2018


You’ve reached the website of writer Jennifer Heigl, author of Career Diary of a Caterer and editor of

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*Stay tuned to Daily Blender in 2011 as Jennifer and the DB guest writers continue to cover food and beverage news, top-notch food & wine events, celebrity chefs, and culinary travel, from the Beaver Creek Master Chef Classic to Tales of the Cocktail. Beginning with the 2010 Cayman Cookout, last year’s fabulous event coverage included Vegas Uncork’d, the Food & Wine Classic in Aspen, and the Taste of Beverly Hills.

*Not able to make it to the 2010 James Beard Foundation Awards in New York? Check out Jennifer’s coverage of the star-studded event featuring some of the industry’s best and brightest!

*As editor of, Jennifer has interviewed a number of award-winning chefs and culinary leaders, including chef and author Anthony Bourdain, Chef David Chang, Chef Eric Ripert, Chef Ming Tsai, Chef Tom Douglas, restaurateur John Shaw, and master organic farmer Peter Jacobsen.

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5 Simple Steps to Unleash the Writer within you!

Not all can become successful writers. Forget about being successful. You should be capable of writing 40,000+ words in the first place. You have to write something that aspires people to read more of your books. Writing a book is not so simple, but do not worry we are here to help you. Follow these 5 steps given below and then get ready to witness the author within you.  
5 Simple Steps:  
Like we pointed out earlier it is important for you to know that you are capable of writing. Now all Tom, Dick, and Harry can write. What we are talking about is that you ought to have flawless flow with impeccable grammar. Unless you are a native speaker of the language, you always have to be careful of what you write. So the bottom line is that make sure that you are capable of writing and that you are doing it out of self-interest  
Pick the right genre:
There are a lot of genres, but it all begins with deciding where your book is going to fall under fiction or non-fiction, the rest will automatically fall into place. Unless you are doing the writing work for someone else, you are going to pick a genre that brings your writing skills out to the world. You can get advice and recommendations here, but you need not have to take them seriously. Pursue your heart!  
Do a Lot of Research:
No matter what genre your book falls into, you should be prepared to do a lot of research to make sure that you are writing the right stuff. Be it philosophy or history both demands a lot out of you. It is your knowledge and wisdom that the book is going to reflect. Once you gain a reputation as a writer, people are going to blindly follow all that the book tells them. So realize your responsibility and act accordingly.  
Before you etch out the final copy:
Never forget some of the important things before you get to write. You have to stay focussed and motivated in the whole process of writing the book so find something that keeps you motivated throughout. Apart from staying motivated, some easy tips to help you write better:

  • Go backward:
    Unless you are writing a self-help book, the best way to write a book is to begin it from the end. Simply fix the climax and then design the plot. This helps you to have a good relationship with your characters, fill your story with twists, and you can also quickly unveil the plot.

  • Never feel about rewriting:
    Once you are done with the rough draft, the next step is to rewrite the story to make sure that the book is traveling on the right track and that your readers will know what you want them to know and understand the story the way you want them to.

  • Take a break:
    Do not feel ashamed of taking a break because they are important to bring the best out of you. This will prevent you from different conditions like ‘writer’s block’ or ‘blank page syndrome.’

This will finally lead to the end of the book.
Party hard:
Now that you have written your book, it’s time to get the hell out and party hard. All work and no play make you dull. Before you continue to write your next book take a break, travel to new places and meet some new people. You will probably not be able to do it for the next few months or even a year.  

10 Simple Techniques that all marketing executives should follow

Make it relevant: Make sure that people get to see your advertisements in the right space. But is also a means to earn the wrath of the consumers. This is not a going to be a great idea if you are a comparatively a smaller organization or a start-up. For example, people do not want to see your hosiery products appearing every now and then in a page where the consumers are looking for kitchenware. So make it appear relevant.
It doesn’t end with social media:
With the whole world marching behind social media, it sounds quite absurd to ask you not to place all your bucks on social media and gamble marketing with it. Social media is one among the spaces where you can help people understand what you are doing. There are a lot of other choices. Try to find them out.
Give customers are personalized experience:
As long as the transactions are fine, people are not concerned about who you are and where you are from. But once they face a grave experience they are going to make every possible step to get in touch with you. So create a platform where your customers can easily reach you. Give them a personalized experience.
Precise and prompt:
Promises are meant to keep up. So once you have promised your client with something, make sure that you act accordingly. Give them the right information of what is expected out of them and what you are capable of doing. Try to keep things simple and be punctual.
Try to make it a win-win:
As far as marketing is concerned there are only two winning options, either your client wins or both of you win. There is no way you are going to stay long in the market if you are focusing on your victory. So the best way is to arrive at a situation where both you and your consumers get an equal winning chance.
Give cross-promotion a try:
A lot of times cross promotions work better than straightforward marketing. Your partner in promotion need not have to be your friend. He can also be a rival with healthy thoughts. Strike a deal and get your marketing activities done. Again it is important that you take care of the ‘relevance issue.’
3D Business Models:
Make sure to design some really cool 3D models that give the product a realistic appearance. Consumers always love to see things that better represent the reality, and 3D technique is one among them.
Fix your target Market:
More than following a general pattern, it is better if you go more specific. So understand which is your target audience and then put your marketing strategies to display. By doing so, you are selling yourself better, and you are also reducing a lot of unnecessary costs. Find your target consumers and persuade them first and the rest of the people will automatically notice your presence.
Follow a unique pattern:
Every enterprise will have its own marketing strategy. Except for profit no two organization, big or small, work with the same motive. So the success strategy will differ from one person to the other. Find what suits you the best, be creative and then get to the field. When you become unpredictable, you cannot be easily defeated.
Reach the bigger platform:
Do not restrict yourself to the present position. Once you have made your stand strong, work to reach a larger number of consumers. This is going to be the last step as far as marketing is concerned. Maintain your consistency, so that you are always a part of the global race.

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